Sara Fredaigue
Author, Editions Michelin
Four languages spoken (French, English, Italian, Spanish)
Excellent communication and organization skills
Multi-tasking and detail-oriented
Able to work under pressure
2009 - 2009· Discovery of new addresses (restaurants, coffee shops, hotels, museums, etc.) and verification of all old addresses;
· Writing of rubrics;
· Photographing of new places.
2007 - 2010Editorial tasks:
· Research and provide daily news coverage and features stories on social, cultural, political and economic issues;
· Interview; write, review and edit articles;
· Coordination of a team of journalists;
· Review work to ensure quality, ensure conformance with editorial line;· Manage the production of multimedia contents;
· Ensure all editorial materials are legally proofed;
· Implementation of the media strategy for the website.
Commercial tasks:
· Development of a commercial strategy;
· Business development (looking for clients, mailing, phoning, etc.);
· Conception and drafting of advertising services agreement.
Marketing tasks:
· Production of marketing tools;
· Coordinate local media campaigns that integrate traditional print and viral marketing strategies;
· Developing of joint marketing partnership;
· Identify and execute joint sponsorship opportunities;
· Optimization of online advertisements designs and writing, search marketing evaluation, keyword match
· Conduct an online survey to obtain information on our readers.
Public relation tasks:
· Creation of new and innovative actions to generate interest and enhance Le Petit Journal brand image;
· Develop, implement and oversee the communication digital action plan;
· Develop the presence of the brand on the Web;
· Organization of events;
· Established close relationship with French speaking Embassies, Cultural centers, French Association.
2000 - 2005· Legal analysis, drafting and negotiation of contracts (authors’ rights, services’ agreements, translation, music, partnership, advertisement, merchandising, etc.)
· Responsible of the subsidies.
1998 - 1999· Writing of critics of concerts and cultural events;
· Interview;
· Photography.
1998 - 1999· Building of the show in linked with the technician;
· Research of documentation and speakers for the show.