JULIEN CERAN
General Manager", "Confidential"
had experienced and served in FMCG (4 years), insurance industry (1 Year) and Consumer Electronics sector (3.5 years). Experiences and qualifications in marketing, international management, project and business development with key exposures to Asia and Europe, mainly: France, China, India, Nepal, Bangladesh, Sri-lanka. Successfully established the Group’s Indian subsidiary. Key member of products development and business strategy for India and SAARC region.
286 contacts2007 - 2010• Adapting and implementing short and long term market strategies to suit Indian and Nepalese markets
• Planning sales and marketing budgets
• Re-organising; establishing new, more responsive support networks for distributors, partners and retailers. Resulting in quicker, more efficient and cost-effective distribution networks
• Managing key accounts (FMCG & OEM) with corporate clients such as: Canon, Nikon, Panasonic, Samsung, Olympus, Reliance, Tata, Carrefour, Adytia Birla Group, Woolworth and more.
• Attending China sourcing and Electronics fairs in Hong Kong and India. Identification of new opportunities and developing new products in consumer technology market.
• Coordinating logistic between factory and clients, Ensuring timely delivery of goods
• Designing & implementing incentive programs for India and Nepal
• Developing new teaching program: E-learning to educate the sales team and retailers.
• Co-ordinating events such as Photofair, Uniross Awards, dealers meeting
• Developing business in Bangladesh and Sri-lanka
2007 - 2007• Assisted Country Manager with co-ordination of events, planning and execution of sales and marketing
• Conducted and implemented market research on batteries (Primary and rechargeable) in India
• Monitored and followed up of sales accounts and inventory
• Developed new advertising for distributors and retails to improve and maintain brand awareness in India
• Managed communication and editorials with magazines
2006 - 2006• Set up a new service company “Bonjour Baguette” in Shanghai
• Developed a business plan and concepts
• Researched suppliers, conduct market survey and focus group to test out concepts
• Handled Public relation for new project: sponsoring, events
• Successfully see the project to fruition
2005 - 2006• Managed and developed customers’ portfolios
• Developed a marketing project "Pack Zen 3" www.packzen3.com
2002 - 2004• Managed teams during sales periods
• Management of yearly events and results follow up
• Implementation of in store promotions, store operation and staffs to improve turnover and efficiency
2000 - 2002• Management of stocks and procurement
• Sale of products and services / Supervision of sales during the peak periods